US-based agency exploring the potentiality of Fijis OS industry
26 March 2023
Suva, Fiji – A team from the United States International Trade Commission (US ITC) met with Outsource Fiji last Friday (24 March 2023) as part of their study on the opportunities and impediments for investment and trade between US and the Pacific, including Fiji. The discussion was around Fiji’s outsourcing industry in accessing business opportunities in the USA market. Outsource Fiji Executive Director Ms Sagufta Janif said “while Fiji’s outsourcing industry is largely made up of businesses and clients from Australia and New Zealand – close to about 75% to 80% – we’re looking into penetrating at least 5% of the USA market to begin with”. “We have been closely working with Fiji’s Trade Commission to North America, external promotions agencies and other relevant stakeholders to reach out to businesses in an effort to create discussions about the country’s outsourcing industry, however, we need more resources to successfully promote the industry in the USA market”, added Ms Janif. Fiji’s Trade Commissioner to North America, Mr Alika Cooper stated that the sector has huge potential in the United States given Fiji’s unique human capital, and exceptional quality and delivery of service. “Promoting Fiji’s unique outsource offering is an area we are actively advocating and will continue to promote as the Trade Commission Office expands its networks and reach in the North American Region”. The discussion also focused on the need for policies; infrastructure development; and industry talent development. Co-founder of Our Pacific Office and BPO Council of Fiji Vice-President, Mr Brad Russell also joined the discussion to share his experiences and insights of operating in the industry. The study, U.S.-Pacific Islands Trade and Investment: Impediments and Opportunities, Inv. No. 332-593, was requested by the U.S. Trade Representative (USTR) in a letter received on September 29, 2022. Read more here.
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