Fiji has achieved a major international milestone after being ranked among the world’s top five most favoured offshore customer experience (CX) delivery destinations in the newly released 2025 CX Technology and Global Services Survey.
Published by Ryan Strategic Advisory, the global survey gathered insights from 815 enterprise customer management decision-makers across 12 major demand markets spanning North America, Western Europe and Asia-Pacific. The findings highlight Fiji’s growing reputation as a trusted, resilient and people-focused outsourcing destination in an increasingly competitive global industry.
The survey assessed approximately 40 offshore and nearshore destinations using a favourability scale of one to six, with respondents evaluating each market based on its attractiveness for customer experience and contact centre delivery services.
India retained its position as the world’s most favoured offshore CX delivery destination in 2025, followed by the Philippines in second place, while Poland and South Africa shared third position. Fiji emerged strongly to secure its place among the global top five offshore customer experience destinations.
According to the survey findings, Fiji was ranked as the most favoured offshore destination among respondents in New Zealand and Singapore, while also recording strong favourability scores across the wider Asia-Pacific region, North America and the United Kingdom.
Outsource Fiji Executive Director Josefa Wivou described the recognition as a significant achievement for Fiji’s outsourcing industry and the wider national economy.
“This recognition is a proud moment not only for Outsource Fiji, but for the entire country. Fiji being ranked among the world’s top five most favoured offshore customer experience destinations reflects years of hard work, resilience and commitment from our industry stakeholders, government partners and the thousands of Fijians working across the outsourcing sector every day,” Mr Wivou said.
“What makes this achievement especially meaningful is that it comes directly from global enterprise decision-makers who are actively shaping the future of customer management and business services worldwide. Their confidence in Fiji demonstrates that we are no longer viewed as an emerging option, but as a credible, trusted and competitive outsourcing destination on the global stage.”
The report noted that Fiji has steadily climbed the global rankings over the past two years, with industry analysts attributing the country’s rise to its service quality, English-language capability, cultural alignment with key markets, stable operating environment and expanding CX sector.
Mr Wivou said Fiji’s growing international reputation reflects the country’s unique strengths in delivering people-centred customer management services.
“Fiji’s rise into the global top five reflects the unique strengths that our country brings to the outsourcing industry. We have a highly capable and adaptable workforce, strong English communication skills, cultural alignment with key international markets and a people-first service culture that continues to distinguish Fiji globally,” he said.
“At a time when organisations are seeking stable, resilient and high-quality delivery locations, Fiji is increasingly being recognised as a destination that offers both operational excellence and genuine human connection in customer experience delivery.”
The survey further highlighted that global outsourcing decisions are increasingly being shaped by operational resilience, workforce capability, infrastructure stability and business continuity as organisations navigate geopolitical uncertainty, climate-related risks and rapid technological transformation.
Mr Wivou said the achievement also signals broader opportunities for growth and investment within Fiji’s outsourcing industry.
“This milestone is encouraging, but for us it is also a reminder that there is still significant opportunity ahead. Outsource Fiji remains committed to working closely with industry members, government, training institutions and international partners to continue building a sustainable, future-ready outsourcing ecosystem for Fiji,” he said.
“As global customer experience models continue to evolve through technology, AI and changing client expectations, Fiji is well-positioned to grow into higher-value services while maintaining the warmth, professionalism and quality service standards that we are
“Our focus now is to build on this momentum, create more meaningful employment opportunities for Fijians and continue strengthening Fiji’s position as the nearshoring destination of choice in the Pacific.”
The other countries recognised for strong regional performance in the 2025 survey included Malaysia, Mexico, Guyana, Jamaica, Colombia, Morocco, Tunisia, Senegal and Madagascar.